Sustainable Fashion Design Award Sustainable Fashion Design Award
Sustainable Fashion Design Award Sustainable Fashion Design Award

To make Tokyo a fashion hub on par with Paris, Milan, New York, and London,
the Tokyo Metropolitan Government is taking steps to promote the fashion and apparel industry.
Japan has wonderful cultural content, such as kimonos,
and we believe that promoting these traditions to the world in a new form through
the power of modern fashion is an important initiative that will not only promote the industry
but will also contribute to the SDGs and sustainability.
This project will help to boost the fashion and apparel industry
by promoting a wide range of fashion from Tokyo that everyone can enjoy.


NEWS

News


Competitions overview

Application period

Tuesday, 14 July 2026

Categories

  • 01

    Wear Category

    Garments designed to make use of
    kimono fabrics, etc.

  • 02

    Fashion Items Category

    Bags, accessories, stoles/scarves, shoes, etc.,
    designed to make use of kimono fabrics, etc.

The Tokyo Governor’s Award

Grand
Prize

One winner
(or group)
per category

Prize
money

1,000,000JPY

Excellence Award

Two winners
(or groups)
per category

Prize
money

500,000JPY

Special Selection Award

One winner
(or group)
per category

Prize
money

500,000JPY

* The winners of the Special Selection Award will be determined by a public vote on SNS
and other platforms among the works that pass the first-round screening.

○ The award-winning works will be displayed at various commercial facilities in Tokyo.
○ Award winners will receive support for starting a business or launching a brand, as well as assistance in participating in exhibitions in Paris.
○ Applicants will be able to join workshops and other activities to help them succeed as designers on the global stage in the coming years.

Judges

  • Norbert Leuret

    Head Judge

    President of LVMH Moët Hennessy Louis Vuitton Japan KK

    Norbert Leuret

    Born in France, he started his career in Japan in 1983 at the Consulate of the French Embassy in Osaka. Subsequently, in 1997, he became the Representative Director of Kenzo Japan Co Ltd. He later served as Representative Director of Hachette Fujingaho Co Ltd and as Representative Director and CEO of Zara Japan Co Ltd. He has been in his current position since 2016.

  • Tomoe Shinohara

    Vice head Judge

    Designer / Artist

    Tomoe Shinohara

    A graduate of the Fashion Design Department at Bunka Gakuen Junior College, she has had a diverse career as a singer, narrator, and actress, appearing in movies, dramas, and commercials. In 2020, she founded the creative studio "STUDEO" with art director Tatsuki Ikezawa. In 2022, she received the New York ADC Awards (Silver and Bronze) and the Tokyo ADC Award for her "Deerskin kimono."

  • Eriko Ishida

    Judge

    MALION vintage Designer

    Eriko Ishida

    She was born in Chiba Prefecture. Having graduated from the Fashion Design Department of Sugino Gakuen Dressmaker Academy, she has accumulated 8 years of experience as a corporate designer and buyer until she established an Upcycling clothing brand, “MALION vintage,” in 2016. In 2019, she launched her own brand “ERiKOKATORi,” named after her grandfather’s lumber shop.

  • Lifestylist / Creative Director

    Judge

    Lifestylist / Creative Director

    Yukari Ota

    She began her career as a fashion stylist. Currently, she works as a "Lifestylist," styling fashion, food, and living spaces. Through her creative activities and consulting services for companies and brands, she proposes sustainable and well-being-oriented lifestyles.

  • Tomotaka Koizumi

    Judge

    TOMO KOIZUMI Dress Designer / Artist

    Tomotaka Koizumi

    Born in Chiba Prefecture in 1988, he started making dresses at the age of 15. After launching his brand in 2011, he established himself as a costume designer. In 2019, he held his first runway show in New York, and his work was subsequently added to the permanent collection at the Metropolitan Museum of Art. In 2021, he designed Misia’s dress for the opening ceremony of the Tokyo Olympics. Since 2022, he has also been active as a visual artist, participating in exhibitions at the National Museum of Modern Art, Kyoto, and the Pola Museum of Art, Hakone. He continues to push the boundaries between fashion and art in his work.

  • Fumiaki Koizumi

    Guest Judge

    Mercari, Inc. President
    Kashima Antlers FC Co., Ltd. Director, CEO

    Fumiaki Koizumi

    After graduating from Waseda University Faculty of Commerce, he joined Daiwa Securities SMBC, managing IPOs for internet companies such as mixi and DeNA. In December 2013, he joined Mercari, Inc., eventually becoming a Director in March 2014 and Managing Director and COO in 2017. In August 2019, he took on the role of President and Representative Director of Kashima Antlers FC Co., Ltd., and in March 2022, was appointed Director of the Japan Professional Football League (J League).

  • Chiemi Kominato

    Judge

    FASHIONSNAP Fashion Director

    Chiemi Kominato

    After graduating from Bunka Fashion College, she worked at a design company before joining RECO ORLANDO, where she was appointed as the Fashion Director of FASHIONSNAP in 2018. She is in charge of the luxury sector and international fashion weeks, mainly in Paris and Milan.

  • 椋田 暁

    Judge

    Buyer, Men's Creators 1, Shinjuku Men's Merchandise Department, 2nd MD Group, Isetan Mitsukoshi Ltd.

    Akira Mukuta

    Akira Mukuda joined Isetan Mitsukoshi Ltd. in 2018, where he has been involved in sales and buyer assistant roles at the Men's Creators section (previously on the 2nd floor) of Isetan Shinjuku. In 2024, when Men's Creators moved from the 2nd floor to the 6th floor, he was promoted to buyer. He is responsible for managing an editorial-style shop that merges select and retail concepts.

*Japanese alphabetical order.

Guest advisor

  • Reiko Sudo

    Photo by Masayuki Hayashi

    Textile designer

    Reiko Sudo

    Ms Sudo was born in Ishioka, Ibaraki Prefecture. She is the design director of the NUNO Corporation and professor emeritus at Tokyo Zokei University. Since 2008, she has been advising on textile design for Ryohin Keikaku, Yamagata Prefecture Tsuruoka Textile Industry Co-operative and others, and since 2016 has been on the advisory board of Ryohin Keikaku Co., Ltd. Her work is in the permanent collections of the Museum of Modern Art in New York, the Los Angeles County Museum of Art, the Victoria and Albert Museum and others.

Key points for judging

The prerequisite is that the design makes use of kimono fabrics, etc.
(Kimono fabrics are materials made for kimono.)

Items judged to be outstanding in terms of design, functionality, novelty, and marketability,
including the use of kimono fabrics, etc.

The judging is also based on a combination of factors,
including a willingness to take on challenges,
such as the continuation of traditions and innovation.

* The winners of the Special Selection Award will be determined by a public vote on SNS and other platforms among the works that pass the first-round screening.

Selection process

  • 1

    Entry

    Application period: Friday, May 15, 2026 – Tuesday, July 14, 2026
    * Valid if postmarked by the deadline

  • 2

    Preliminary judging

    Design drawings are judged.
    Approx. 15 people are selected in each category

  • 3

    Production support, workshop

    We will provide the following support to those who have passed the temporary screening.
    (i) Reduction of material costs (up to 50,000 yen)
    (ii) Advice from Production Advisors
    (iii) Workshops by Special Advisors
    (Points for utilizing materials and establishing a brand)
    (iv) Exchange with young overseas designers

  • 4

    Secondary examination

    ・Presentations and question and answer sessions on looks created using production assistance and workshops.(Approx. 6 people are selected in each category)
    ・Design drawings are published to official social media channels, and winners chosen according to ‘Likes’. (approx. three winners in each category)

  • 5

    Business experience

    We will provide the following support to those who pass the second screening toward the final screening.
    (i) Reduction of material costs (up to 100,000 yen)
    (ii) Merchandising experience and promotion experience in collaboration with MD (merchandisers), etc.

  • 6

    Final judging

    ・The judges will award the Tokyo Governor's Grand Prize to one winner in each category and the Tokyo Governor's Award of Excellence to two winners in each category.
    ・As well as this, a Special Selection Award will go to one winner in each category based on real-time audience voting.

SFDA 2026 Event Highlights

Announcing the contestants who passed the 2nd screening

About the Applicant Community
(Alumni)

In Tokyo, even after the contest ends, the alumni community continues to support contest applicants in their designer careers.
We conduct various workshops and experiential programs led by top designers to encourage communication among applicants.

What is Alumni?

It is a community exclusively for participants of this contest, where young designers studying in Tokyo can connect and grow by inspiring one another. It serves as a starting point for becoming a designer active on the global stage.

Eligibility

Open to all applicants of the Next Fashion Designer of Tokyo or the Sustainable Fashion Design Award.

Membership Process

Starting in August 2025, we have transitioned our operations to "LINE" to make the community more accessible and interactive for the members.

  • 以下のアルムナイ公式LINEを追加してください。

    STEP1

    Please add the official alumni LINE account.

  • 運営より、参加者情報のヒアリングとコンクールの応募者であることの確認・照合いたします。

    STEP2

    The administration will verify your information and confirm your status as a contest applicant.

  • 参加者同士コミュニケーションが取れるグループへ追加されます。

    STEP3

    You will be added to a group where you can communicate with other participants.



Outline



○ One applicant can submit multiple design sketches.
(Designs in the Wear Category can also be submitted for the Next Fashion Designer of Tokyo 2026)

Qualification requirements

Open to students, learners, and amateur designers currently
residing, studying, or working in Tokyo
(Group applications are also possible)

  • No restrictions on age, gender, or nationality.
  • Anyone who meets the amateur criteria is eligible to apply.
    [Eligibility Restrictions]
    Those who fall into any of the following categories may not participate, regardless of their current occupation:
    • Those whose main profession is design, production, or sales.
    • Those who design or produce for companies or clients on commission for payment.
    • Those who have established and continue to operate their own brand or company for regular manufacturing or sales.
    • Professional designers specializing in kimono, clothing, or accessories.
  • If applying as a group, make sure you have the consent of all members before submitting your application.
  • During the selection process, you may be required to create a prototype or finished work. You must be able to respond to such production requests. Please note that assistance and support from project advisors will be available, so applicants with no prior sewing experience are welcome to apply.

Please check the application requirements from here

Application documents

  • Application form
  • Pledge
  • Documents confirming eligibility * Certificate of enrolment, student ID, residence certificate
  • Form 1: Entry introduction sheet
  • Form 2: Entry design sketch sheet: front
  • Form 3: Entry design sketch sheet: back
  • Form 4: Fabric sample attachment sheet (Optional)

* Applicants who have submitted the application form online do not need to submit the following 2 items:
・Application form
・Pledge


Application method

○ One applicant can submit multiple design sketches.
(Designs in the Wear Category can also be submitted for the Next Fashion Designer of Tokyo 2026)

How to Apply Online

  • 1Register basic
    information via
    the Application Form

    • Application form
    • Pledge
  • 2Download a set of
    submission forms

  • 3Send submission
    documents by email

    Email content

    • Documents confirming eligibility * Certificate of enrolment, student ID, residence certificate
    • Form 1: Entry introduction sheet
    • Form 2: Entry design sketch sheet: front
    • Form 3: Entry design sketch sheet: back
    • Form 4: Fabric sample attachment sheet (Optional) * If you are submitting the fabric sample attachment sheet, please apply by postal mail.

    If you didn't complete the application form online, you must also submit the following:

    • Application Form
    • Pledge
  • 4Application completed

How to Apply via Postal Mail

  • 1Download all
    required application
    forms

  • 2Send Documents
    by Postal Mail

    Documents to Include

    • Application Form
    • Pledge
    • Documents confirming eligibility * Certificate of enrolment, student ID, residence certificate
    • Form 1: Entry introduction sheet
    • Form 2: Entry design sketch sheet: front
    • Form 3: Entry design sketch sheet: back
    • Form 4: Fabric sample attachment sheet (Optional)

    Sending Address

  • 3Application completed

※The Secretariat will contact those who pass the examination.