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To make Tokyo a fashion hub on par with Paris, Milan, New York, and London,
the Tokyo Metropolitan Government is taking steps to promote the fashion and apparel industry.
Japan has wonderful cultural content, such as kimonos,
and we believe that promoting these traditions to the world in a new form through
the power of modern fashion is an important initiative that will not only promote the industry
but will also contribute to the SDGs and sustainability.
This project will help to boost the fashion and apparel industry
by promoting a wide range of fashion from Tokyo that everyone can enjoy.


NEWS


Competitions overview

Application period

Friday, 14 July 2023 → Friday, 29 September 2023

Amateur designers residing, working, or studying in Tokyo.
(Groups are also accepted)

  • There are no age, sex, or nationality restrictions.
  • Anyone can apply if they are amateurs and meet the applicant criteria.
  • For group applications, all members of the group must consent to apply.
  • Professional kimono, apparel and accessory designers are not eligible.
  • You will be asked to produce your work during the judging process, so you must be able to cope with this.

Categories

  • 01

    Apparel

    Garments designed to make use of
    kimono fabrics, etc.

  • 02

    Fashion Accessories

    Bags, accessories, stoles/scarves, shoes, etc.,
    designed to make use of kimono fabrics, etc.

The Tokyo Governor’s Award

Grand
Prize

One winner
(or group)
per category

Prize
money

1,000,000JPY

Excellence Award

Two winners
(or groups)
per category

Prize
money

500,000JPY

Special Selection Award

One winner
(or group)
per category

Prize
money

500,000JPY

○Award-winning works will be exhibited at commercial facilities in Tokyo.
○Winners receive support setting up their own business or brand.
○Applicants can access workshops and activities during the following fiscal year, allowing them grow their design skills and pursue future international success.

Selection process

  • 1

    Entry

    Application period: Friday, 14 July 2023 to Friday, 29 September 2023

  • 2

    Preliminary judging

    Design drawings are judged.
    Approx. 15 people are selected in each category

  • 3

    Production support, workshop

    We will provide the following support to those who have passed the temporary screening.
    (i) Reduction of material costs (up to 50,000 yen)
    (ii) Advice from Production Advisors
    (iii) Workshops by Special Advisors
    (Points for utilizing materials and establishing a brand)
    (iv) Exchange with young overseas designers

  • 4

    Secondary examination

    ・Presentations and question and answer sessions on looks created using production assistance and workshops.(Approx. 6 people are selected in each category)
    ・Design drawings are published to official social media channels, and winners chosen according to ‘Likes’. (approx. three winners in each category)

  • 5

    Business experience

    We will provide the following support to those who pass the second screening toward the final screening.
    (i) Reduction of material costs (up to 100,000 yen)
    (ii) Merchandising experience and promotion experience in collaboration with MD (merchandisers), etc.

  • 6

    Final judging

    ・The judges will award the Tokyo Governor's Grand Prize to one winner in each category and the Tokyo Governor's Award of Excellence to two winners in each category.
    ・As well as this, a Special Selection Award will go to one winner in each category based on real-time audience voting.

Please see here for details of the advance flow (after the first screening)


Judges

  • Norbert Leuret

    Finals judge

    President, LVMH Moët Hennessy Louis Vuitton Japan

    Norbert Leuret

    Born in France. Mr Leuret began his career in Japan in 1983 at the Honorary Consulate of France, the Embassy of France. In 1997, he was appointed President of Kenzo Japan. In 2003, he was appointed President of Hachette Fujingaho Co., Ltd. and Representative Director and CEO of Zara Japan. He has been in his current post since 2016.

  • Tomoe Shinohara

    Finals judge

    Designer/artist

    Tomoe Shinohara

    Ms Shinohara is a design major graduate of the Faculty of Fashion Science at Bunka Gakuen University Junior College. Through her activities as a singer, narrator, and actress, she has worked in various fields, including films, dramas, and adverts. In 2020, she established her creative studio STUDEO, together with art director Tatsuki Ikezawa. The Ezo deerskin kimono they produced won two New York ADC Awards, an international advertising award.

  • Fumiaki Koizumi

    Guest Judge

    Mercari, Inc. President
    Kashima Antlers FC Co., Ltd. Director, CEO
    Public interest incorporated association “Japan Professional Football League” (J League) Adjunct Director

    Fumiaki Koizumi

    After graduating from Waseda University Faculty of Commerce, he joined Daiwa Securities SMBC, managing IPOs for internet companies such as mixi and DeNA. In December 2013, he joined Mercari, Inc., eventually becoming a Director in March 2014 and Managing Director and COO in 2017. In August 2019, he took on the role of President and Representative Director of Kashima Antlers FC Co., Ltd., and in March 2022, was appointed Director of the Japan Professional Football League (J League).

  • Eriko Ishida

    Judge

    Designer

    Eriko Ishida

    She was born in Chiba Prefecture. Having graduated from the Fashion Design Department of Sugino Gakuen Dressmaker Academy, she has accumulated 8 years of experience as a corporate designer and buyer until she established an Upcycling clothing brand, “MALION vintage,” in 2016. In 2019, she launched her own brand “ERiKOKATORi,” named after her grandfather’s lumber shop.

  • Naoko Kabaya

    Judge

    LVMH Watches & Jewelry Japan Ltd. Chaumet Division
    Director and General Manager

    Naoko Kabaya

    After graduating from the Faculty of Law at the University of Tokyo, she gained experience as a foreign consulting company consultant and an analyst at a foreign financial M&A department. Subsequently, she has worked in planning, retail, marketing, and digital media for Cartier, Louis Vuitton, and De Beers Diamond Jewellers. Currently, she is the General Manager in Japan for Chaumet, a luxurious Parisian jewelry brand that has continued its tradition since the 18th century.

  • Chiemi Kominato

    Judge

    FASHIONSNAP Fashion Director

    Chiemi Kominato

    After graduating from Bunka Fashion College, she worked at a design company before joining RECO ORLANDO, where she was appointed as the Fashion Director of FASHIONSNAP in 2018. She is in charge of the luxury sector and international fashion weeks, mainly in Paris and Milan.

  • Hideaki Shikama

    Judge

    Designer

    Hideaki Shikama

    He was born in Yokohama City, Kanagawa Prefecture. From 2005, he worked for SHIPS Ltd. at the concept store Acycle until 2010. In 2011, he started the “Children of the discordance” brand. He specializes in products using vintage fabrics with original graphic design and textile design. In 2019, he was selected as one of the “10 Asian Designers to Watch.” His Spring/Summer 2021 men’s collection was presented at Milan Fashion Week.

  • Kohei Hashimoto

    Judge

    Isetan Mitsukoshi Ltd. Isetan Shinjuku Store
    ReStyle buyer

    Kohei Hashimoto

    As a buyer for “ReStyle,” an independent select shop known for its overwhelming uniqueness and pulling power, that has become a symbol of “Fashion Isetan,” he used various creative approaches to break down barriers between brands and customers. After joining the company in 2014, he worked as a salesperson and an assistant buyer before assuming his current role this year.

*Japanese alphabetical order.

Guest advisor

  • Ms Reiko Sudo

    Photo by Masayuki Hayashi

    Textile designer

    Ms Reiko Sudo

    Ms Sudo was born in Ishioka, Ibaraki Prefecture. She is the design director of the NUNO Corporation and professor emeritus at Tokyo Zokei University. Since 2008, she has been advising on textile design for Ryohin Keikaku, Yamagata Prefecture Tsuruoka Textile Industry Co-operative and others, and since 2016 has been on the advisory board of Ryohin Keikaku Co., Ltd. Her work is in the permanent collections of the Museum of Modern Art in New York, the Los Angeles County Museum of Art, the Victoria and Albert Museum and others.

Key points for judging

The prerequisite is that the design makes use of kimono fabrics, etc.
(Kimono fabrics are materials made for kimono.)

Items judged to be outstanding in terms of design, functionality, novelty, and marketability,
including the use of kimono fabrics, etc.

The judging is also based on a combination of factors,
including a willingness to take on challenges,
such as the continuation of traditions and innovation.


Outline



○One person can submit multiple designs.(For the clothing department,
Can also be used in combination with Next Forign Designer of Tokyo 2024

Qualification requirements

Living in Tokyo or commuting to work or school amateur designer
(Group application is also possible)

  • Age, gender and nationality do not matter.
  • Any amateur who meets the requirements can apply.
  • In the case of group application, please apply after obtaining the consent of all members in the group.
  • Professionals who specialize in kimono, clothing, and accessory design are not eligible.
  • Since we will ask you to create a work during the judging process, it is a condition that you can respond to this.

Please check the application requirements from here

Application documents

  • Documents that can confirm your eligibility Driver's license, passport, copy of resident's card, work certificate or certificate of enrollment
    *A student ID or other document that shows the actual situation of commuting to work or school in Tokyo is also acceptable.
  • Written oath
  • Application work (design drawing) entry sheet
  • Application introduction sheet

Application method

Online application

  • 1Register basic
    information from
    the application form

    Basic information

    • Name
    • How I learned about this competition
    • Intention and Purpose of Participation in this Competition
    • Contact information (address, phone number,
      mail address)
    • Application category (select)
  • 2Download a set of
    submission forms

    ※You can also download it from the URL in the automatic reply email after registering the application form.

    ※If you have difficulty filling in the application form or downloading the format of the documents to be submitted, please contact the secretariat.

  • 3Send submission
    documents by email

    Email content

    • Documents that can confirm your eligibility Copy of resident card, certificate of employment or certificate of enrollment
      ※A student ID or other document that shows the actual situation of commuting to work or school in Tokyo is also acceptable.
    • Written oath
    • Submission (design drawing)
    • Application introduction sheet
  • 4Application completed

Mail application

  • 1Register basic
    information from
    the application form

    basic information

    • Name
    • How I learned about this competition
    • Intention and Purpose of Participation in this Competition
    • Contact information (address, phone number, email address)
    • Application category (select)
  • 2Download a set of
    submission forms

    ※You can also download it from the URL in the automatic reply email after registering the application form.

    ※If you have difficulty filling in the application form or downloading the format of the documents to be submitted, please contact the secretariat.

  • 3Send the documents
    to be submitted
    by mail

    Email content

    • Documents that can confirm your eligibility Copy of resident card, certificate of employment or certificate of enrollment
      ※A student ID or other document that shows the actual situation of commuting to work or school in Tokyo is also acceptable.
    • Written oath
    • Entry sheet
    • Submission (design drawing)
    • Application introduction sheet
  • 4Application completed

※The Secretariat will contact those who pass the examination.